Marketers often find themselves needing to explain something complex (i.e., how they set up a marketing automation program) to peers, and recording a quick video walkthrough can be a great way to do so. Here are a few common uses I’ve seen, either in my own use or in that of my peers, where marketers have leveraged screen recording software for better results. Marketers who learn to use screen-recording software, and use it regularly in their internal or external communication efforts, are better poised to impress their customers (and their managers). Don’t let this dearth of articles make you think marketers don’t need it, though. There aren’t many articles that discuss how marketers can use screen-recording software. Most articles that discuss screen recording software do so from a customer support or training perspective, as the professionals providing such support often need to make a quick capture of their screen. Why do marketers need screen-recording software? No matter the visual format though, marketers often find themselves needing to capture something on screen, either as a standalone image or a video recording.Īs such, every marketer should be well versed in and regularly use a screen recorder to better get across their message. Visual can include multiple formats, from a simple picture or an animated GIF to a more sophisticated visual storytelling content format, such as a data micrographic. Sadly, though, in my marketing efforts, I’ve learned that the best-written words often go unread unless accompanied by some effective visuals. As a strong advocate of written communication, I’m a firm believer in the adage that “the pen is mightier than the sword.” Among the many hats a marketer wears, one of the most important is communication.
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